Asked about the Madison Responsible Retailing Forum, Hawk Schenkel at first draws a blank: "I've never heard of it." Blame it on the group's name, which doesn't exactly roll off the tongue. In fact, once the concept is explained, Schenkel, the owner of Hawk's Bar and Grill on State Street, realizes he has been participating for months. To his mind, it's the "Miller" program, funded by Miller Beer.
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